“The protean character of protein: from Diet for a Small Planet to the Impossible Burger™” with Prof Julie Guthman

impossible burger
A growing middle class in the developing world, as well as increasing concerns about the healthfulness, environmental footprint and inhumaneness of conventional livestock production have given rise to neo-Malthusian concerns about how to address what seems insatiable demand for protein.

https://www.oxfordmartin.ox.ac.uk/events/the-protean-character-of-protein/