In Pitching agri-food tech: performativity and non-disruptive disruption in Silicon Valley Fairbairn, Kish, and Guthman take a look at the disruptive discourses rife in Silicon Valley. Interrogating key moments of the agri-food tech pitch, they highlight how carefully curated framings of agri-food problems and solutions work to reconcile the world-changing ambition and profit-making potential demanded by Silicon Valley investors with the deeply entrenched political economic realities of food and agriculture
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