Pitching In: Zenia Kish in Business Insider

Business Insider’s recent piece, “Science has figured out why Silicon Valley keeps forking over millions to charismatic screw-ups like WeWork founder Adam Neumann’ features Zenia Kish. Drawing on her recent paper, Pitching Agri-Food Tech , she explains the pitch as a complex and standardized genre in itself.  Understanding pitching through this lens helps make sense of the less rational aspects fundraising- from outsize optimism to gendered funding disparities. Read it here.